Abstract:
Advertisement is a means of communication that makes people aware ofsomething or
an idea. Advertising is a broad term that includes all forms of public relations, from
the screams of children on the streets selling newspapers to the most famous and high profile techniques. Every business wants to generate money, and merchandising
businesses can do so by growing sales at a fair cost. The project that we decided to
present had an idea of placing advertisements on cars. This idea was backed by a
thorough research ofwhy did we chose the specific medium of advertisements on cars
and not on any online platform. The reason being that colours on the real spectrum
attract the eyes and interact with the brain on a different level than that of the
interaction with mobile screens This is possible if a target market, such as end
consumers, distribution channels, and commercial companies, is aware about the
product. An underlying system is required to make this type of advertisement feasible
and automatic for all kinds ofcompanies or product owners who wish to advertise their
campaigns or products. The Project “The Moving Advertisement” deals with
advertisement of products companies on moving vehicles. This project has features
which are not generally available in normal/physical advertisement, like tracking the
number of advertisements of a product currently active. As compared to the traditional
ways of advertisement on vehicles that have no way to maintain the advertisements
such as tracking the ads and making sure if the ads' are active or not, this project
provides the means to see all the active ads that have been put on vehicles.
