AI INTEGRATED CRM FOR CUSTOMER SEGMENTATION & BUSINESS ANALYTICS

Abstract

The goal ofthis project is to develop an AI Integrated Customer relationship management (CRM) System which helps to perform combination of practices, strategies and technologies that companies use to manage and analyse customer interactions and data throughout the customer lifecycle using AI. The objective is to improve customer service relationships, assist in customer retention and drive sales growth, automate offer creation and fulfilment using the latest customer insights and business rules so that brands can deliver offers faster than ever before and in minutes of customers needing them. By enabling dynamic Actions & Rewards we can make every offer experience unique and engage every customer to increase their spending, all using automation. By applying machine learning we optimize each offer's dynamic actions and rewards based on shifting customer demands so brands can be more agileand adapt faster to changing customer needs. The project uses ReactJS, Bootstrap grid, Material Icons, and custom CSS, the front- end ofthis system is built with ReactJS and AI integrated backend built with python. With the help ofthis system marketers will no longer be required to decide segmentation variables on an a priori basis, because approaching with segmentation through personalization, machine will be able to discover the patterns itself. Enablingbusinesses to offer customized and in-demand products, prices, and promotions with ease.