A Strategic Approach to Develop Brand Awareness (Equity) A Case study of DVCOM

Abstract

Every business always try for the successful survival and a good impression in the market. A market-focused company uses tools to attract and retain its internal and external customers and establish healthy and long term relationships with them. Customers are very important for giving the brand a big value. If the company succeeds in earning strong loyalty from its customers, it starts getting maximum profits. Mostly the emphasis are on the importance of relationships of a company with its employees, customers, suppliers, and even partners. Relationship management provides an integrated framework for managing intangible assets like reputation, brand equity, and long term employee relationships. There is a great importance of telecommunication in the world nowadays. It has gained an international importance. Thus, it has become very important for every developing nation to establish a telecom infrastructure that connects the common people as well as businesses with each other and every where in the whole world. DVCOM is Pakistan’s upcoming licensed LDI (long distance and international) and limited mobility telecom operator, trying to play a key role in improving the telecom infrastructure. DVCOM is trying to build its brand by making good and long term business relationships with its customers, employees, and suppliers. This is helping them a lot to gain the customer’s confidence and this brand loyalty will determine its brand