The Role of GHRM towards Employee Retention in Hotel Industry of Pakistan through Mediating Role of Green Human Capital : A Moderation Analysis of Organizational Citizenship Attitude

Abstract

In today's fast-paced and ever-changing business world, the business environment has become more dynamic and complex than ever before. The role of human resource management (HRM) is crucial for organizations to enhance their performance. One emerging concept in management is Green HRM, where organizations seek innovative ways to improve their environmental practices, which in turn can positively impact their workforce productivity. This study aims to examine the effects of Green HRM on employee retention policies in the hotel industry of Pakistan, with a specific focus on the twin cities of Rawalpindi and Islamabad. Through a comprehensive analysis of relevant literature and empirical research, the study establishes a positive correlation between Green HRM practices and employee retention. It demonstrates that organizations adopting Green HRM policies are more likely to experience higher employee retention rates. Based on the findings, it is recommended that organizations in the hotel industry invest significantly in environmental management. This includes implementing Green HRM practices in key areas such as selection and recruitment, employee development and training, compensation, and performance appraisal management. These investments will contribute to enhancing employee retention rates and ultimately lead to improved organizational performance.