Abstract:
The study investigates the Impact ofDigitization on Financial Performance; and the mediating role
of Servitization. The study adopted the quantitative research design and primary cross-sectional
data is used which was acquired through the use of a questionnaire with a sample size of 300
participants. The purposive sampling technique was used by the researchersto achieve the research
objectives. The Linear Regression Model is used to test the impact of Digitization on Financial
Performance. The findings suggest that Digitization has an insignificant positive impact on
Financial Performance but a significant impact with Servitization as a mediator. Furthermore,
Servitization mediates the relationship between the Digitization and Financial Performance of
Conventional Banks in Pakistan.
