Abstract:
By considering various economic and social forces have been involved in which they have led to
changes the work organized system, in which Uber is a big platform of business model, that has
been easily generated driver and customer relationship. This research shows that there is a need to
create understanding that how to reflect this context with empirical research. As in this paper the
study shows that we have conducted the cost and revenue ofuber, their methods, operations, terms
and conditions by emerging Uber phenomenon.
Uber allows people to book and share their ride in private cars via their smartphones. Including it
headquarter in US it operates in 60 other countries in which Pakistan also share its part and
enhances its strong presence in Asia pacific region.
This project involves uber development and growth it introduced with US then its global expansion
in other countries and explore the Uber technology with detailed analysis of all aspects, it explores
company structure, operational and marketing strategies to generate its revenue and for-profit
maximization.
