Abstract:
The proposal has been developed by considering the major two factors i.e. attracting the
potential investors and to utilize the space in profitable manner. The report describes the
business proposal over a theme park situated in Karachi. It includes the strategic and
financial planning for a theme park. Many aspects ofthe theme park project, which will form
a basic substantial investment decision are covered in the proposal. However, these aspects
also includes the production, marketing, finance and business factors. Government policies
and issues, tourism effect, industrial analysis, customer spending capacity are farther factors
that has been incorporated in the report. Financial planning includes the detailed project
summary, project cost, capital structure, and mode of financing, economic evaluation along
with the ten years projected financial statements. The testing and development ofthe project
is based on the hypothetical data resulting that the proposal is going to be successful
foreseeable fature. Tills business plan also aims to develop such goodwill which leads to
customer loyalty providing the serene and ecological environment to visitors competing
international standards. The business project has been designed in a way that will help local
as well as foreign investors too.
