FACTOR HAVING AN IPMACT ON CONSUMER INTENTION TO VISIT A TOURIST PLACE

Abstract

Purpose The purpose of this research is to find out the main impacts ofthe factors on the intention to visit. In order to find that I chose 4 independent variables, Political Instability and Terrorism Risk, Electronic Word of Mouth(eWOM), Destination Trust, Destination Image. Methodology & Design To run the test I adopted the questionnaire related to the above independent variables from different researches and combine it and send via email and WhatsApp and also use other social media platforms. Through this I collected 400+ responses were collected from different people ofPakistan which has experience oftourism. Findings After testing the result I find out those three independent variables (eWOM, Destination Truest, and Destination Image) has an impact on the dependent variable there is one independent variable (political instability and terrorism risk) which has no impact on dependent variable and due to which one hypothesis is rejected and three hypothesis are accept. Limitations The limitation were found during the research was that; the respondent was less as compare to the population size so it took much more time to collect data. There was a time limitation due to which not only conducted from focus group and there was a trust issues too while making the people to response the questionnaire.Recommendations visit their desire destination but they have safety issues and for their desire ofintention to visit but ifthey show they are not confident In our country people want to that they did not show because they have trust issues too. They did not convince easily and they make up their mind after hearing about the desire location and it all depends on their positive or negative reviews. It is important to shower about the safety of the tourist for that government have to work on that if people feel safe they do tourism and also tells other about their journey so that other will also come and throw this tourism can contribute in the economy stabilization. Honest reviews are also important for that they need to improve facilities and show tourist all true things no lies through this foreigner may attract toward the Pakistan true beauty and it will increase the tourism in country.