NEXUS AMONG FINANCIAL COGNITIVE, FINANCIAL CONSIDERATIONS, INVESTORS' ATTITUDE, AND THE BEHAVIORAL-INTENTIONS OF STOCK MARKET PARTICIPATION

Abstract

Purpose The purpose of this study is to investigate the effects of financial cognitive, consideration, technological literacy, and Investor’s attitude on behavioral intentions to stock market participation. Methodology & Design This research was literature-based study, where the data was collected from primary sources by using survey questionnaire. The sample size of this study was 350 respondents. Deductive approach was used for this study. It was quantitative approach ofresearch because the researcher collects data through questionnaire base, and it is cross sectional data because the researcher collected data from one person i.e. once a time and it is explanatory study. Findings The findings revealed that success of stock market participation is significantly linked with financial cognitive, financial consideration and technological risk are significant with behavioial intentions ofstock market participation. Limitations & Recommendations Although the research studies objectives are accomplished but the study carries number of limitationsthat can serve as a potential area for future research studies. First ofall study was carried out in Pakistan which is a developing country. One ofthe other constraints includes that the current study was based on primary studies while in future it can be done on secondary data. Also existing sectional data while in future, further studies can be done on study was based on the cross longitudinal data. In this way, I recommended future studies must be conduct awareness in people about their service which may be enhance the employment and also reduce the poverty. This study also be conducted in developed countries.