Abstract:
Purpose:
The goal ofthis investigation was to identify the factors influencing customer’s continuance
intention with regard to using mobile banking in Pakistan. In contrast to formal financial style,
the purpose of this article is to analyse its role in digital financing and assess its impact on
digital mobile banking.
Methodology & Design:
The deductive method was used in this study. The study is quantitative in nature, and data were
gathered via questionnaires at various textile companies in Karachi. 285 people made up the
final sample. Reliability, multiple regression, and correlation analysis have been used to
analyse the data.
Findings:
The finding ofthis exploration shows that there is a critical effect ofTrust, Perceived Ease of
Use, Perceived Usefulness and Perceived Privacy Security have on satisfaction and
Continuance intention to use mobile banking.
Limitations:
Future studies could include variables like FOMO (fear ofmissing out) in studying its impact
of Continuance intention to use mobile banking. Moreover, a comparative study using
demographic variables national culture could be used to check the degree of change ifoccurs
in the continuance intention to use mobile banking between developing and developed
countries.
Recommendations:
Mobile banking app design and management enhance the features offered in the system and
provide a positive user experience based on "interaction" between the app and the user in order
to encourage users to utilize mobile banking.
