Abstract:
Purpose
The emergence of globalization has made outsourcing to become one ofthe widely embraced
business strategy for delivering outstanding services to consumers in the manufacturing
However, in spite of the increasing trend in outsourcing arrangements, there are inadequate
literature underpinnings on how outsourcing activities affect organization performance. The
use of third party logistics consistently increasing trend in FMCG’s companies is the major
point of the present research. This research will help FMCG’s in order to boost their
performance because it will contribute in the exiting knowledge and literature regarding the
FMCG’s adoption of 3PLs. present article will provide a clear picture to the future researches
and it will make use of third party logistics more strategic. This research will fill gaps of
literature in context of emerging nation like Pakistan. Not only for academic purpose but for
industry growth and better attainment oftheir targets, this research will help them too.
sector.
Methodology & Design
Research design selected for the study is descriptive, Polit and Beck (2004) assumes that
the utility of descriptive research increases the analysis of relations between the
phenomena necessary for quantitative type of analysis.
Findings
The multifaceted nature of Supply chain in the FMCG industry because of modern business
patterns, for example, international business has increased the emphasis on logistics to limit
charges/expenses and endangers. The major portion of expenses is logistics. These expenses
can be managed greater with the assistance of 3PL companies who can give their expert
services to FMCG’s companies. Right now, the SC of the FMCG industry has an immense
zone of progress. Here is a major open door for 3PL companies to acquire profit and work in
the industry by increasing the efficiency and effectiveness oftheir services to meet the client’s
needs.Limitations
1 his lesearch study has been conducted over a limited time frame with a specified sample size.
Hence it is difficult to generalize the overall findings. Sampling technique
due to which generalizability of this study is limited. This study is specific to FMCG’s
companies of Pakistan; therefore all the analysis and outcomes are limited to a chosen
companies only.
was convenience
Recommendations
Organizations should not outsource an activity fully until they have confirmed beyond doubt that
the service provider is capable of handling the activity. Organizations should outsource with a clear
picture in mind as to why they want to outsource. When organizations outsource they should have
measurable indicators in form of Key Performance Indicators (KPI) for the service provider.
