IMPACT OF GREEN HUMAN RESOURCE MANAGEMENT ON GREEN CREATIVITY WITH MEDIATING EFFECT OF GREEN SELF EFFICACY

Abstract

Purpose: This study aims to explain the lelationship between green human resource management and green creativity of employees and how self-efficacy mediated between them. This study investigates the predictoi-cntenon lelationship by targeting employees and students of education sector and hotels of Karachi, Pakistan. Methodology & Design Employees and students from education sector and hotels have served as the research population for this study. Using a purposive sampling technique of non-probability method, this study has collected primary data from the employees and students from Universities and from different hotels in Karachi, Pakistan. The survey data is based on responses collected from 250 employees and students. This study has tested the hypothesized relationships by running multiple linear regression analysis. Findings The overall Green human resource management has positive impact on green creativity. GI-IRM practices and self-efficacy helps employees to improve green creativity and bring innovative solutions. Limitations the sample subject was Karachi based only, . Secondly, there is not much the limited information was available. Lastly, Firstly, limited generalizability ol the findings as hence, findings cannot be generalized to othei legions of the countiy research done on this topic especially in Pakistan so this study has only focused on current employees only Recommendations Employees must be motivated to improve their green creativity by using GIIRM practices i rewarding employees more who show i.e. green creativity, training and development, performance appiaisals and reciuitment and selection through sustainable methods. If an employee lacks green creativity then fill the void with training and development and motivate them through compensation and benefits.