THE IMPACT OF USE OF BUSINESS INTELLIGENCE IN HEALTHCARE ORGANIZATIONS, MEDIATED BY USER SATISFACTION

Abstract

Puipose - In this revolutionized era business intelligence is the term to analyze data with the technology driven process that helps in presenting the actionable knowledge to help the management ol organization to make more informed business decision by understanding the market trends with the help ot the tools that are available in business intelligence. This study investigates the links among Business intelligence, user satisfaction and organizational impact which depicts the use of business intelligence for creating impact in healthcare sector. Methodology & Design - The data was collected through survey approach from private healthcare organizations ot Karachi. The data was collected from 203 respondents which were the end users of BI and the responses of those respondents were used for the analysis of the hypothesis. Findings - The results of this study shows that there is a significant relation between SQ and US, TC and US, TI and US, TS and US, US and 01. There is no significant relation between IQ and US, TD and US, TP and US. Whereas user satisfaction has a significant mediation role between business intelligence and organizational impact Limitations - The data collection was done from the limited employees working in the private healthcare settings of Karachi. Organizational impact is measured through questionnaire because of limited time constraint. Since the research is conducted in only private sector healthcare organization so that it can be differ in public healthcare organization Recommendations - Management of healthcare organization have to focus on the trainings of their clinical and non clinical staff for creating a better of them towards business intelligence related information systems and and this will certainly help in increasing the end user satisfaction.