Abstract:
This thesis explores the impact of hyperinflation on consumer purchase intention in the auto industry, specifically focusing on the passenger car segment in Pakistan. Hyperinflation is a significant economic challenge faced by many countries, and its effects on consumer behavior have been widely studied. However, limited research exists on the specific context of the auto industry in Pakistan. The objective of this study is to examine how hyperinflation influences consumers' purchase intention when it comes to passenger cars. The research will employ a mixed-methods approach, combining both quantitative and qualitative data collection but primarily leaning towards an exploratory style. The findings of this study will provide valuable insights for policymakers, auto manufacturers, and marketers in understanding the dynamics of consumer behavior in the face of hyperinflation, leading to more informed decision-making in the auto industry.
