FACTORS AFFECTING E-COMMERCE ADOPTION BY SMES: AN ENVIRONMENTAL, TECHNOLOGICAL AND ORGANIZATIONAL PERSPECTIVE

Abstract

The aim ol this study is to investigate those factors that influence SMEs in adopting e-commerce. 1 his study is motivated by the fact that the adoption of e by SMEs, especially in developing countries, is still very far behind the adoption by large companies. 'S et to be able to survive in the new economic era, which is the information era; businesses, including SMEs, are forced to adopt e-commerce. Non-adopters will be left behind by the adopters. In addition, studies regarding e-commerce adoption by SMEs are rarely found. Therefore, the results ol this study provide a timely understanding of e-commerce adoption by SMEs in developing countries. in developing countries commerce The model developed in this study is based on the TOE framework. Variables which proposed as the factors that influence SMEs in adopting of e-commerce. These are organized into three groups, namely: technological factors, organizational factors, environmental factors. The research is limited to the SMEs and E-commerce professionals, also there are several other factors that can lead to e-commerce adoption but due to the time limitations only critical and less studied factors are chosen.