THE RELATIONSHIP OF CULTURAL BARRIERS AND ENHANCERS ON THE NEW E-COMMERCE VENTURES IN KARACHI, PAKISTAN

Abstract

Purpose: E-commerce has influenced both entrepreneurs and consumers to switch from brick-and-mortar retailers towards online shopping. The purpose ofthis research is to know that what role does barriers such as gender and enhancers play in the new startups. If we compare the e-commerce rate of Pakistan with other countries then it would be more beneficial to understand the scenario. Methodology & Design: A study survey was chosen as an instrument to distinguish the idea of connection between the picked variable. Subordinate Variable will be E-trade and Independent Variable will be Culture Barriers and Enhancers. This investigation planned to decide the effect of Barriers and Enhancers in E-Commerce. A positive prime example was picked to assess the above relationship. A numerous contextual analysis technique was additionally chosen because of the exploratory idea of the examination questions. This is a strategy that empowers scientists to clarify the reason and its impact of the issue under scrutiny. The example size right now will be 126 respondents. This study utilized probability convenience testing. a non Findings: The point ofthis examination was to discover the relationship ofCultural Barriers and Enhancers on E-Commerce Ventures in Pakistan (Karachi). At the finish of conversation the aftereffect of this investigation shows that both Cultural Barriers and Enhancers have a critical relationship on internet business Ventures in Pakistan (Karachi) as the essentialness level is under 0.05, subsequently above theory is acknowledged our Conclusion: It was critical to decide the elements so as to connect the advanced utilization and mull over the huge improvement ofweb-based business use. Our examination comprises of two sections, first is there is a huge connection on social hindrances on online business adventures. Second is; there is a noteworthy relationship of enhancers on online business adventures. On end it was confirmation that autonomous variable (Cultural Barriers and Enhancers) subordinate variable (E-Commerce) has a decent connection between one another.