IMPACT OF PERCIEVED TRUST, CUSTOMER SATISFACTION AND PERCIEVED VALUE ON PURCHASE INTENTION PERFORMANCE

Abstract

Purpose Online shopping practices have gained tremendous attention over the period. Organizations try to adopt these practices to gain a competitive edge and develop company’s reputation in the market. Literature has provided various reasons why organizations should focus implementing sustainable business practices. The aim of the research is to investigate the impact ofonline shopping practices on purchase intention performance in the online shopping product manufacturing sector of Karachi. on Methodology & Design The research is quantitative and based on a deductive approach. Research design is causal. Data is collected from buyers purchasing from online shopping product manufacturing companies of Karachi through a questionnaire. Different buyers that purchase online are considered for data collection. The sample size is 384 based on convenience sampling. Smart PLS is used as a data analysis tool. Findings The findings indicate that perceived value does not have a positive impact on purchase intention performance as it is costly, and it increases expenses that’s why it does not contribute to increasing online shopping performance. Moreover, perceived trust and customer satisfaction showed a positive relationship with purchase intention performance. Limitations The ground of this study is limited to buyers purchasing online from the online product manufacturing sector of Karachi that’s why results cannot be applied to some other industries Results may vary ifresearch is conducted in some other sector or province. Recommendations Organizations should invest in customer happiness since it improves e-store purchase intention performance. The Pakistani online buying industry should pay attention to perceived trust and customer satisfaction since they have a favorable relationship with purchase intention performance.