IMPACT OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES ON SUSTAINABILITY: A CASE OF FMCG SECTOR OF KARACHI

Abstract

Purpose The aim of the research is to investigate the impact of green supply chain management practices on sustainability in the FMCG sector of Karachi. Methodology & Design The research is quantitative and based on a deductive approach. Research design is causal. Data is collected from employees working in FMCG sector ofKarachi through a questionnaire. The sample size is 370 based on convenience sampling. Smart PLS 4is used as a data analysis tool. Findings: The results ofthis study depicts that the FMCG firms of Karachi place a low consideration on GP and IEM relation with SP. Whereas, GM, GMK, GDP has a significant impact on social performance. On the other hand, GP, GM, GMK, GDP, IEM has a significant impact on economic and environmental performance. Firms can improve their supply chain performance through adopting green practices. Limitations Data is collected only from employees working in Karachi that’s why findings cannot be generalized to some other sector or area in limited. Pakistan. The timeline to finish this research was Recommendations FMCG sector of Karachi should implement green practices through recycling methods, just in time techniques and valuing non paperwork in the organizations. There are numerous ways to utilize technology to prevent pollution from entering the earth's atmosphere