Incorporating the World of Marketing Innovation. A Case Towards Repositioning of Edmon Paints

Abstract

Edmon paints (Kathia Paints & Chemical Industries) started its operations back in the year of 2014 by Mr Attiq Kathia. The factory is in Lahore along with the head office also. The company has been serving the nation from the last 10 years. This project will be making Edmon paint a digitally sound company. Giving them an active online presence, which is currently very low. Suggestions for new logo design is given also recommendation and designs for attractive posts. Web site layout design is also provided which is innovative and attractive. Suggestions and help are provided for SEO and SEM techniques have been told which will help them to reduce the marketing costs and which will increase the customers circle as well as increase in brand recognition and brand awareness. A detailed estimated time frame and estimated budget has been given to them which will help them to make a well-informed decision.