Disrupting the Traditional Model of Home Maintenance Services Industry by Digitalization : A case on Mahir Company

Abstract

The Mahir Project Report provides a comprehensive analysis of Mahir Company, a new player in the home maintenance industry in Karachi City. In a market dominated by major competitors, the report identifies the challenges and opportunities faced by Mahir and outlines its strategies for success. The problem includes high competition, lack of brand recognition, and limited resources. These challenges pose significant obstacles to Mahir's entry and growth in the industry.The objectives of Mahir Company are clearly defined, aiming to establish a strong presence in the market, build a reputable brand, and provide high-quality services to ensure customer satisfaction and loyalty. A literature review is conducted to gain insights into the home maintenance industry, customer expectations, and strategies employed by competitors. The review emphasizes the importance of customer satisfaction, service quality, brand reputation, and the utilization of technology for marketing and service delivery.The design and implementation phase of Mahir's operations is highlighted, focusing on building the necessary infrastructure, including technology systems, workforce management, and service delivery processes. The testing and development phase emphasizing the importance of gathering customer feedback, conducting pilot projects, and continuously improving service quality. The report recognizes the significance of training the workforce to meet customer expectations and enhance their skills. A SWOT analysis is conducted, evaluating Mahir's internal strengths and external opportunities. Analysis conducted for Mahir Company reveals both opportunities and challenges in the home maintenance industry in Pakistan. The expansion of Mahir Company from Lahore to Karachi presents a promising opportunity to tap into a new market and increase its customer base.The marketing strategy and framework section highlights the importance of brand building, strategic partnerships, and exceptional customer service in Mahir's marketing efforts. Future enhancements and the action plan emphasizing Mahir's plans to expand services, geographically expand its operations, and continuously improve through research, development, and training programs. In conclusion, the Mahir Project Report recognizes the challenges posed by major competitors in the home maintenance industry in Pakistan. By focusing on customer satisfaction, service quality, brand building, and continuous improvement, Mahir aims to establish itself as a trusted name and capture a significant market share.