Abstract:
Digital Marketing is an important tool for every business in today’s world. Without digital marketing no business can be successful, yet traditional marketing is still prevailing in the market, but everyone has adopted new techniques of marketing. This report is useful in identifying the use of Digital Marketing Campaigns and social media in 21st century. The study shows that how it had changed the businesses and helped companies to grow in very short time period. This study is about Dwelling strategies, how they market their products, what mediums they are using and are they gaining any profit out of it or not. The study is conducted to determine the impact of revamping on Dwelling, and the research has introduced new marketing techniques in this company to improve their business output and reach. As they are lacking behind in marketing and following old means of marketing. Dwelling also introduced CRM for the company for their ease of work, CRM will help them in many ways to gather the data of their clients, it is also going to help them in the ease of communication in the company itself and they can always get back to their customer with different strategies because of the data they have and will be getting in future. Dwelling application is going to help them a lot in as almost everyone has a smartphone so it gets very easy to browse and get information through application and due to the application Dwellings will be getting insights and data of customers which can help them in several ways.
