Social Network Platforms Influence for Internet Banking Adoption

Abstract

The major purpose of this study is to test the social network platforms influence for internet banking adoption. Furthermore, the result revealed that there is a significant and positive effect of social media platforms on internet banking in Pakistan. There are so many variables that explain the literature for social network platforms influence for internet banking adoption. Moreover, the importance of each factor is also defined for this study. A quantitative research approach was used for this study and to collect information with the help of a questionnaire design. Thus, the findings suggest that the households/working class of Islamabad are much strong influence for internet banking through social media platforms. Social media is more important for financial growth and planning. The research has identified the overall impact of social media influences how people of Islamabad encourage to use these platforms for internet banking. The quantitative method was selected to gather data because it provides a larger sample size. The study shows the positive impact of social network platforms influence for internet banking adoption. The quantifiable techniques have been examined using SPSS programming. Tables and their examination were used in spellbinding examination, and the relapse technique was used in inferential examination so that conjecture could be tested without difficulty. These strategies were chosen to learn everything there is to know about the subject thoroughly and in accordance with the notion of the point.