Lacoste: Brand Segmentation & Promotion Strategy Relaunch in Pakistani Market

Abstract

Recently, Pakistani market has been viewed as an emerging market, which has attracted entry of new global brands along with local companies in a big way. Keeping in view that Pakistani market is brand conscious, these brands are trying to capture chunk of such customer market pie. In this regard designer brands to foreign brand retails are opening. Pakistani people who can afford are brand loyal and brand conscious. Brands are targeting such customers who like to spend lavishly in order to maximize their profits and capture future generations.