THE IMPACT OF FOOD DELIVERY APPLICATIONS ON CUSTOMER LOYALTY (Karachi Based Study)

Abstract

This present era is continually developing and moving towards new advances and technological changes every day, it's turning out to be difficult for various organizations to keep up in this highly competitive market environment, and those organizations who are fast in adapting the technological and market changes are flourishing and the firms which are ignoring the technological advancements are left behind in this competitive consumer market. Particularly in conditions such as these, where we as a whole are hit by a pandemic, the world has gone online. Each business has been attempting to make their activities go online however much as could reasonably be expected. The food business particularly has seen an extraordinary potential in generating online per FoodPanaa, they have been creating 1 lac sales, particularly in Karachi, as orders each day in Karachi, from the first lock down, be that as it may, keeping the customers satisfied is certainly not a simple task particularly when you are delivering the food. There are many factors which impact the cognitive decision ofthe customers when they are ordering online, some of those factors are discussed in this research to know that how they impact the customer loyalty and why it is important to know about those factors and working on them is important. As referenced before there are number of factors which makes an important difference on customer loyalty of online customers, however from the past research papers a couple of factors and variables have been included in this research specifically food application information and food application reliability as these factors and similar model has been applied and worked upon in different regions ofthe world, but this model has been changed and have been applied with regards to Karachi to see whether these factors impact customer satisfaction in different situations