AD EFFECTIVENESS ON CONSUMER BUYING BEHAVIOR

Zaheer, Misbah Reg # 60552

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dc.contributor.author	Zaheer, Misbah Reg # 60552
dc.date.accessioned	2023-11-07T07:14:16Z
dc.date.available	2023-11-07T07:14:16Z
dc.date.issued	2022
dc.identifier.uri	http://hdl.handle.net/123456789/16345
dc.description	Supervised by Muhammad Usman	en_US
dc.description.abstract	Purpose The main purpose of the study is to fill the gaps and flaws of previous researches, and to determine the ad’s effectiveness on consumer buying behavior in dairy industry. Methodology & Design The design ofthe research is quantitative an online survey is conducted to collect the data and 384 responses were gathered on the basis of which hypothesize the reliability relationships were checked multiple linear regression tests is used to analyze the data with the help of SPSS software. Limitations There are few limitations for this study this research has focused on the Karach city’s target audience, research is bounded by time the sample size is limited, and the number of respondents are 384. The audience which have been targeted are only married women	en_US
dc.language.iso	en_US	en_US
dc.publisher	Bahria University Karachi Campus	en_US
dc.relation.ispartofseries	MBA;MFN B-715
dc.subject	Consumer Buying Behavior, eWOM, Television advertisement, Online Advertisement, Spokesperson, infomercials	en_US
dc.title	AD EFFECTIVENESS ON CONSUMER BUYING BEHAVIOR	en_US
dc.type	Thesis	en_US