Abstract:
Purpose
The main purpose of the study is to fill the gaps and flaws of previous researches, and to
determine the ad’s effectiveness on consumer buying behavior in dairy industry.
Methodology & Design
The design ofthe research is quantitative an online survey is conducted to collect the data and
384 responses were gathered on the basis of which hypothesize the reliability relationships
were checked multiple linear regression tests is used to analyze the data with the help of SPSS
software.
Limitations
There are few limitations for this study this research has focused on the Karach city’s target
audience, research is bounded by time the sample size is limited, and the number of
respondents are 384. The audience which have been targeted are only married women
