5 Year Marketing and Research Plan for Convo

Abstract

This final year project presents a comprehensive 5-year marketing and proposed research plan for Convo, a California-based SaaS company. The project aims to improve customer retention, customer relationships and overall satisfaction along with fostering business growth by implementing various strategies, including the AIDA model, social media marketing, Google Ads, surveys, and customer satisfaction techniques. The study begins by analysing the current business canvas model of Convo alongside their current social media presence and identifying areas where both can be improved. By incorporating the AIDA model, social media marketing, the right partnerships and Google Ads, it is demonstrated how they can serve as vital tools that can serve as significant growth for the company. Furthermore, social media marketing and Google Ads campaigns are proposed to enhance Convo's online presence, increase brand visibility, and attract potential customers. Surveys will be conducted to gather valuable customer feedback, which will inform provide insights for improving the company's offerings. The project also emphasizes customer satisfaction techniques, such as personalized experiences, exceptional customer service, and loyalty programs, to enhance customer retention. Overall, this research plan intends to empower Convo with effective marketing strategies, resulting in improved customer retention rates, increased customer base, and sustainable business growth in the competitive SaaS market.