Determining The Most Effective Strategies Of E-Commerce For Novice Entrepreneurs

Abstract

Today, e-commerce is becoming an integral part of every business with the booming of new business models and e-services. With the advancement in this era, e-commerce has provided immediate benefits such as profitability, cost saving and efficiency. There is a need to determine the effective strategies that other countries have adopted and become successful in the e-commerce field. The aim of this research is to determine the most effective e-commerce strategies that can help novice entrepreneurs to build up a successful business model that can help them succeed in the e-commerce field. This research is quantitative research, conducted to find the most effective strategies that were adopted by world-famous ecommerce businesses. The closed ended questionnaire was used and targeted population was all-level managers/employees working in Pakistan’s top e-commerce companies. This research was descriptive and applied research. This research was conducted using epistemological philosophical underpinnings. A random sampling technique was used for this descriptive research. 330 samples were floated among the respondents, of which 320 were used for analysis of this study. Results show a positive influence of ecommerce strategies on success of novice entrepreneurs trying to succeed in the e-commerce field. This study intends to prove that effective e-commerce strategies, which are equally important and play a significant role in the success of novice entrepreneurs new in e-commerce and trying to succeed. Through this research, entrepreneurs and e-commerce companies will learn about these strategies' effectiveness with benefits of effectiveness and profitability.