Abstract:
Purpose: The main objective ofthe research is to find out the impact of advertising on the sales
performance on the pharmaceutical sector in Karachi. Informative advertising, persuasive
advertising, and reminder advertising are taken as the type of advertising for evaluating the
impact on sales performance.
Methodology and Design: Cross sectional study, explanatory research, and quantitative research
method is adopted for the current study. The sample population of the study will be 384 and the
data will be collected with the help ofresearch questionnaire.
Findings: The research findings indicate the informative, persuasive, and reminder advertising
has positive and significant impact on sales revenue of the pharmaceutical organizations in
Karachi.
Limitations: The research is limited to analyze the sales revenue of the organization with
different advertising practices. Moreover, the time period of the research is also the major
limitation ofthe research.
Recommendation: The study recommends that the pharmaceutical organizations must improve
their advertising practices for enhancing sales revenue. Moreover, the future research can be
carried out by analyzing the impact of advertising practices on consumer behavior,
organizational performance or financial growth ofthe organization.
