Online Platform for Influencer Marketing

Abstract

Since the traditional methods of marketing are not proving to be beneficial for the businesses, the new era of social media has been the main source for business advertisement. Platfonns like Facebook, Instagram and YouTube are being used as a medium to market business products. The role of infiuencers for this purpose cannot be ignored. Infiuencers promote and share their own experience with t he product and thus compel the audience to buy the product. This method of influencer marketing is a great way for advertising products but the issue is how to find suitable influencer for marketing a business. Infiuencers are only contact ed through a private message which is certainly a very informal method in use.The idea behind our project is to make a formal platform where both, the business owner and infiuencers, can interact and thus coordinate to work together and benefit each other.