ACHIEVING ORGANIZATIONAL PERFORMANCE THROUGH EFFECTIVE TQM PRACTICES; A STUDY IN CONTEXT OF PHARMACEUTICAL INDUSTRY IN KARACHI

Abstract

Purpose The purpose of this study is to study the impact of Total Quality Management (TQM) practices (Employee Involvement, Continuous Improvement, Leadership and Process Management) on achieving organizational performance of pharmaceutical industry in Karachi. Methodology & Design This study is primarily focused on the effect of Total Quality Management (TQM) on achieving organizational performance of pharmaceutical industry in Karachi. The four critical elements of TQM; namely Employee Involvement, Continuous Improvement, Leadership and Process Management are used as an important factor influencing on organization performance. The necessary data are collected from 300 employees of pharmaceutical industry in Karachi using a questionnaire. Reliability test, correlation analysis and regression analysis are performed in this study using SPSS 23.0. all hypotheses are positively fit with the conceptual model and show a positive impact of TQM on organizational performance. Findings The research finding indicates that TQM practices; namely Employee Involvement, Continuous Improvement, Leadership and Process Management have a positive and significant effect on organizational performance Recommendations This study is focused on a few aspects of TQM and its influence on organizational performance. It is advisable that future studies focus on other practices of TQM such as process centeredness, integrated systems, customer focus and consequently establish their impact on organizational performance most especially in the pharmaceutical industry of Karachi.