THE INFLUENCE OF IMPULSIVE PERSONALITY TRAITS AND STORE ENVIRONMENT ON IMPULSIVE BUYING OF CONSUMER IN KARACHI.

Abstract

Purpose In this study, the effects ofthe store environment and impulsive personality characteristics on impulsive purchasing behaviour in the region of Pakistan are combined. The study also makes a case for the beneficial effects of store atmosphere on impulsive purchasing tendencies, which in turn influence impulse to buy and ultimately impulsive purchase. Methodology & Design Deductive approach was chosen as the research methodology for this study since it enables quantitative concept assessment as well as some generalization of research findings. The study has selected retail superstore consumers of Karachi as its sample population for data collection. The current study has collected 384 responses from the retail superstore consumers of Karachi Findings The results revealed that urge to buy has a positive relationship with impulse buying. Also, the findings demonstrated that impulse buying tendency has a positive relationship with urge to buy. The results revealed that impulse buying tendency has a positive relationship with impulse buying. The paper showed that IBT has a positive relationship with impulse buying with the mediation of urge to buy. The present paper identified that store environment has a positive relationship with IBT. Similarly, the results revealed that store environment has a positive relationship with impulse buying with the mediation of IBT. The findings revealed that impulsive buying personality traits have a positive relationship with IBT. Likewise, the results concluded that impulsive buying personality traits have a positive relationship with impulsive buying with the sequential mediation of impulse buying tendency and urge to buy. Limitations The demographic from which the sample was drawn is clearly this paper's mam shortcoming. The research in this study may not be generalizable to young world because the data only apply to retail superstores in consumers throughout the in Karachi. Furthermore, the use oonly one data source, namely the questionnaire, is a restriction, as the data cannot be compared to data from other sources. Recommendations Retailers must concentrate on the practical elements of buying, which may include offering wide range of goods (product assortment). This will assist customers in aligning their product preferences with the options, increasing the likelihood that they will make a purchase.