Abstract:
Purpose
In this study, the effects ofthe store environment and impulsive personality characteristics on
impulsive purchasing behaviour in the region of Pakistan are combined. The study also
makes a case for the beneficial effects of store atmosphere on impulsive purchasing
tendencies, which in turn influence impulse to buy and ultimately impulsive purchase.
Methodology & Design
Deductive approach was chosen as the research methodology for this study since it enables
quantitative concept assessment as well as some generalization of research findings. The
study has selected retail superstore consumers of Karachi as its sample population for data
collection. The current study has collected 384 responses from the retail superstore
consumers of Karachi
Findings
The results revealed that urge to buy has a positive relationship with impulse buying. Also,
the findings demonstrated that impulse buying tendency has a positive relationship with urge
to buy. The results revealed that impulse buying tendency has a positive relationship with
impulse buying. The paper showed that IBT has a positive relationship with impulse buying
with the mediation of urge to buy. The present paper identified that store environment has a
positive relationship with IBT. Similarly, the results revealed that store environment has a
positive relationship with impulse buying with the mediation of IBT. The findings revealed
that impulsive buying personality traits have a positive relationship with IBT. Likewise, the
results concluded that impulsive buying personality traits have a positive relationship with
impulsive buying with the sequential mediation of impulse buying tendency and urge to buy.
Limitations
The demographic from which the sample was drawn is clearly this paper's mam shortcoming.
The research in this study may not be generalizable to young
world because the data only apply to retail superstores in
consumers throughout the
in Karachi. Furthermore, the use oonly one data source, namely the questionnaire, is a restriction, as the data cannot be
compared to data from other sources.
Recommendations
Retailers must concentrate on the practical elements of buying, which may include offering
wide range of goods (product assortment). This will assist customers in aligning their product
preferences with the options, increasing the likelihood that they will make a purchase.
