The Influence of Examining the Impact of Negative Brand Perception on Consumer Purchase Intention for Hascol Petroleum Company: A Post Scandal Analysis

Abstract

Multinational companies have made a place in Pakistan’s Oil and Lubricants Industry and are more trending nowadays. People are becoming more conscious about the reputation of any brand and for this reason; competition is increasing with each passing day. The current research study aimed to highlight the effect of the level of satisfaction possessed by the customers for the targeted petroleum and Lubricants Company in Pakistan. The findings of the study revealed that, majority of the customers are satisfied with the company and the services provided by its staff but due to defaming the overall industry got a dip of decline. In addition to this, they also supported the phenomenon of provision of rewards to the best performers for their efforts for enhancing sales and purchase. In order to augment the quality of the services and the products, the customers advised the company to make regular checks on the staff and their performance. But the targeted customers did not have the vision to give any suggestion to the company in order to get the fame back.