Impact of Mass Media on Awareness, Attitude and Behavior of Public During Covid-19 Pandemic in Pakistan

Abstract

This study aimed to identify the impact that mass media has on awareness, attitude, and behavior of general public during COVID-19 pandemic in Pakistan. Present research has used mass mediaas independent variable. On the other hand, it has used awareness regarding COVID-19 pandemic, attitude of general public during COVID-19 pandemic, and behavior of general public during COVID-19 pandemics dependent variables. The Pakistani people were the targeted audience for current study to explore the relationship between above-mentioned variables. Quantitative research method was used, as primary data was collected through adopted questionnaire based on 5-Likert scale. The responses were recorded from 300 respondents (people of Pakistan) through convenience sampling technique. Responses recorded were analyzed by using statistical tests (correlation and regression analysis) with the help of SPSS Software. Results have indicated that mass media impacts awareness regarding COVID-19 pandemic, attitude of general public during COVID-19 pandemic, and behavior of general public during COVID-19 pandemic in Pakistan. Findings have proved that change in mass media brings a definite change awareness regarding COVID-19 pandemic, attitude of general public during COVID-19 pandemic, and behavior of general public during COVID-19 pandemic in Pakistan.