Importance of branding in commercial banks

Abstract

This report aims to critically analyse and identify different areas of weaknesses in the current recruitment and selection process of the National Bank of Pakistan (NBP). The report begins with an introduction of the bank. This includes the background, mission and objectives of the bank regarding current recruitment and selection policies/practices. Thereafter, the objectives of this report are outlined. After the introduction, literature review has been carried out. Different books and journals have been used for the purpose of carrying out the literature review. The literature review not only gives an overview of the recruitment and selection process but also explains each and every step of recruitment and selection. A model of recruitment and selection has been adopted from Roberts (2005). This model acts as a structure of the entire literature review. Definitions of recruitment and selection, its aim and importance and every step of recruitment and selection have been explained. The model starts with the very first stage of recruitment which is to ‘analyse role’, followed by job description/person specification, identifying labour markets, attracting candidates (recruitment methods), screening, interviewing (selection tools), till the final selection. At the end of the literature review a best practice model has been extracted. The model is considered to be more appropriate for the bank and represents the best practice regarding recruitment and selection. For the purpose of this research understudy, different methodologies were used for the collection of primary data, which are explained in the methodology section.