The Impact of Social Media Marketing on Customer Purchase Intention with Moderating Role of Gender: A case of Twin Cities of Pakistan

Abstract

The purpose of the study is to find the “The Impact of Social Media Marketing on Customers Purchase Intention with Moderating Role of Gender”. Thusly, this part on strategy is given to see design, research purpose, methodological approach, survey design, unit of assessment to examine the legitimacy and dauntless nature of the instrument, information gathering system, information examination, moral thought, and fundamental of the assessment. The spot of this examination is to observationally test the hypotheses and relationship between factors framed in the theoretical model which was produced using previous evaluations was embraced for this appraisal study. Considering research questions, the producer chose to embrace a quantitative examination approach. Utilizing this approach huge extent of information can be gathered to help in keeping an eye on those solicitations. The applied model necessities exact approval across different virtual entertainment stages, for example informal communication sites, internet business sites, and so on. The review has remembered the real estate area for the examination which is undiscovered area in past investigations in Pakistan.