Examining Rebranding and Rejuvenating Strategies: A Project on Shaheen Petroleum

Abstract

Shaheen petroleum began offering its services in 2004 by constructing its first gas station at the Balkasar intersection on Route M-2. In 2010, Shaheen petroleum completed the construction of its second fuel station, which is situated in Multan. Shaheen petroleum aims to deliver continuity with zero harm along with the legacy of safety. There is a consistent commitment to the maintenance of health, and safety along with the environment and all these aspects have been focused all across the journey of success. The policy of Shaheen petroleum concerned with zero harm flourished all over the years and this policy remained consistent and is shared and applied 8 8 through staff contractors along with other stakeholders. has implemented a set of guiding principles all across the business so that aims and objectives can be achieved.