Rebranding of Mithaas Sweets & Bakers

Abstract

People are developing with the technology that is advancing today, and both are happening at an accelerated rate. It is a dire need for businesses to develop digital presence and gather user’s data to perform different analysis. This is the step where we come in as we will be developing social media pages that include Facebook and Instagram. Similarly, we will be establishing a website with integrated blog section. This will allow us to spread our promotions and alerts via online means. The integration of google analytics will enable the company to capture the type of audience and their behavior that will allow them to get a better picture of their interested customers, their input on different platforms will help the company to improve and consider the needs of the customers. Additionally, we had to create a logo for our company, something that would draw many people to the products and services we are offering in addition to our consumers. We also needed to determine our company's budget and expenses because they would entail remaking the logos, printing business cards and packaging, and allocating money for advertisements. For future implication application can be designed that will cater for online booking and delivery services