Devise Marketing Strategies to Uplift the Tourist Locations in Flood Affected Areas; A Case Study of Firm Destination Unlimited – Pakistan Floods 2022 (KPK)

Abstract

The tourism industry of Pakistan has been growing in the past years and it has also attracted the eyes of some influential international tourists. These tourists made some videos and wrote blogs about the beauty of Pakistan and started spreading a positive image of the country. But due to the floods in 2022 this industry has taken a big hit. The flood has affected most of the tourist spots and created a fear among the people about the dangers of visiting those areas. This has affected many local businesses that were directly or indirectly involved in this industry. One of the companies is Destinations Unlimited. It is a tourism company that arranges tours for groups of people. In this project we aim to devise a marketing strategy that will help this company in spreading awareness among the citizens of Pakistan that the situation in the flood-affected areas is livable now and people should start visiting them. We plan to share as much as possible on social media platforms (Facebook and Instagram) via their paid advertisement services. Another objective is to revamp the website of Destinations Unlimited so that it will present an up-to-date image of the company. We will be using the social links that the company has with many influencers in the community to spread our message. As of now the company is unable to arrange more than 1 – 2 trips per month and we aim to increase that number to 4. Once we complete the first successful month we predict that there will be growth in this number in the coming months