Impact of Social Media at Work-place on Employee’s Performance with Moderating role of Employee Stress, in Telecom sector of Pakistan

Abstract

Current research work is done by aiming at investigating all negative consequences of using different tools and software which are related to the usage of social media at work on the performance of employees in the context of exhaustion that is created due to overuse of social media. The Telecom sector of Pakistan is chosen for examining these negative effects. Three different overloads i.e. social overload, communication overload, and information overload are used to know the mechanism of negative consequences of social media during working hours. Exhaustion is taken as an effecting factor because it is related to the behavior of a person and the performance of a person is related to behavior. Individual who is exposed to exhaustion are also exposed to anxiety and stress. In a state of anxiety and stress, a person cannot perform well. Previously fewer studies are made on defining a mechanism by which social media usage results negatively on the outcomes of the employees. Results indicate that when there is an increased use of social media usage on the workplace then it means that there is a decrease in employee performance. according to the Regress and correlation analysis, there is a 72% decrease in employee performance when social media usage is there. Current study will be helpful to understand the mechanism of exhaustion which is created by extreme usage of different kinds of social media and it can also be used for making some practical implications by organizations and employees too to improve the performance