The Impact of Green Transformational Leadership on Pro-Environmental Behavior through Mediating Role of Intellectual Capital in Hotel Industry of Islamabad, Pakistan.

Abstract

The purpose of this study was to find out the impact of Green transformational leadership on pro environmental behaviour through intellectual capital. And the research conducted in the hotel industry of Pakistan. In developed countries they are following green practices their leaders shows positive attitude towards pro environmental behaviour. They want sustainability focusing more on environment friendly things but in under developing countries like Pakistan Environment friendly approach is not common i have conducted research in hotel industry in this I selected 3 star, 4 star, and 5 star hotel in twin city my population size was 300 i-e the frontline employee working in 3 star, 4 star, 5 star, 300 frontline employees of hotel were approached only 169 responded to the survey which I have conducted for my thesis. The investigation shows that Green transformational leadership has positive impact on pro environmental behaviour and Intellectual capital significantly mediate the relationship between Green transformational leadership and pro environmental behaviour. it added a valuable knowledge that how they can effectively hire Green transformational leaders and give them full authority to influence employees towards having environmental friendly behaviour. Furthermore, the current research will assist Pakistani hotels in determining the extent to which increased intellectual capital might affect the link between GTL and PEB. Additionally, this research will help managers of hotels (local and abroad) better understand how important is green transformational leadership for improving intellectual capital