Determinants of Insufficient Digital Wholesale Distribution in Pakistan

Abstract

The major purpose of this study is to identify the Determinants of Insufficient Digital Wholesale Distribution in Pakistan. Pakistan is expanding rapidly in the E-commerce industry, however when it comes to online wholesale distribution, Pakistani merchants and enterprises will discover a scarcity of distributors that have created platforms for online purchase with stock and price information. The method of digital wholesale distribution is described in this article, as well as the factors that contribute to the insufficient use of this digital process in Pakistan. Design/methodology/approach There are so many variables the block chain explains the literature. Moreover, the importance of each factor is also defined for this study. Quantitative research approach used for this study and collect information with the help of questionnaire design. The questionnaire has been divided into 4 sections. Total 152 respondents were contacted. Analyzing has been done with the statistical methods though SPSS software. Tables and their analysis were used in descriptive analysis and regression method has been used in inferential analysis so that hypothesis can be tested easily. These methods have been selected to know more about the topic in detail and according to the nature of the topic. Findings The general findings from this research are to examine the Determinants of Insufficient Digital Wholesale Distribution in Pakistan Practical Implications- The outcome of this journal can be helpful for the distribution and supply chain sector. It elaborates which factors and areas of digital supply chain and distribution should be focused more for wholesale distribution business and why Pakistan is lacking in this concept