Abstract:
The main purpose of this research is to find the Impact of Modern Supply Chain Techniques to Enhance Productivity in The FMCG Retail Business, this research was conducted on the city of Rawalpindi and Islamabad Pakistan, this research was conducted to check and get the idea whether the factors of the information technology like Barcoding, EDI, RFID, ERP and MRP impact on the operational flexibility. There are four independent variables and one dependent variable chosen for this study. For this research have used the quantitative research method of study and the data was gathered with the help of a questionnaire. To conduct this research, the questionnaire was filled out by the different employees of the supply chain of the 5 major grocery stores of the FMCG sector. The number of respondents to conduct this research was 152, after getting them to fill out the questionnaire the analysis was done through SPSS software. The table and their analysis were used in descriptive analysis and the regression method has been used in inferential analysis so that hypothesis can be tested easily, these methods were used to know deep about the nature of the topic and to check the authenticity of the research. The finding of this research is to find the impact of technological factors that influence the operational flexibility in of FMCG sector in Pakistan and the result of this research is that it has technological factors have a positive impact on the organization and it is a good return on investment. The businesses dealing in FMCG goods should invest in this technology. This research can be significant for the businesses dealing in the FMCG sector, it tells the factors and ways through the implementation of which can increase the operational flexibility of the FMCG sector
