THE ROLE FINTECH IN INFLUENCING THE ADOPTION INTENTION OF USING MOBILE FINANCIAL SERVICES DURING THE COVID19 PANDEMIC IN PAKISTAN

Abstract

In this study, we measured the impact ofFinTech in influencing the adoption intention of using mobile financial services during the COVID19 pandemic in Pakistan. The study is conducted to know the intension of people and their inclination towards using mobile financial service (MFS) during the global crisis situation. Basically, it is the measurement offactors affecting decision making pattern ofusers of MFS platform, as well as the factors which hinders them using Deductive approach was chosen as the research methodology for this study since it enables quantitative concept assessment as well as some generalization ofresearch findings. The study has selected has selected users ofMFS platform in Pakistan specially the residents ofKarachi as its sample population for data collection. The current study has collected 300 responses from Users ofMFS platform. For analysis, the SMART PLS software was being used. The results revealed that performance expectancy, effort expectancy has a positive influence on perceived value specially during the pandemic, as the usefulness ofthe platform may be more apparent to users ifMFS platforms are integrated. Also, the findings demonstrated that perceived risk has a negative relationship with perceived value ofthe users indicating unpredictable nature ofthe MFS platform. On the other hand, the results revealed that perceived risk has no relationship with adoption intension of useis of MFS platform. Further, the findings revealed that perceived value, perceived trust and social influence has a positive impact on the users ofMFS platform due the lockdown, social pressure and need ofthe time during the period ofCOVID-19 lockdown.