Abstract:
Purpose
The purpose ofthe study was to examine the impact of social media addiction, social media
reaction on work-life balance, job burnout and subsequently on job performance. We look into
how social media usage in the workplace affects job performance, with a particular emphasis
on how job burnout and work-life balance are affected by employees' social media addictions
Methodology & Design
To test the proposed model, data was collected with the help of five point liker-scale survey
questionnaire from 250 employees of different demographics. Subsequently, the data was
analyzed using partial least square structural equation modelling (SEM).
Findings
The results depicted positive relation between social media addiction and work-life balance.
The findings also showed that there is no relation between social media addiction and job
burnout. Both social media reaction and work-life, social media reaction and job burnout
showed significant associations. Job burnout and work-life balance was also supported
according to the results ofstructural model analysis.
Limitations
The limited time to collect the data, which also led to collection oflimited data were the major
limitations ofthis study. The data collection was limited to Karachi and only a few respondents
from other cities, such as Islamabad, Peshawar, and Rawalpindi. Due to this, the study cannot
be generalized on a national level. A limitation of using questionnaire as the only source of
data collection was also faced by the researcher, neglecting interviews, and focus groups as a
data collection method.
Recommendations
We appreciate further research on how social media create diverse emotional feelings among
the social media users. Considering our research is this construct, therefore we incorporate
social media reaction into a single variable. However, there is a differences in anger, sadness
depression, frustration, contentment, satisfaction, pleasure, happiness, and other kinds of
emotional phases.
