Abstract:
Purpose
The purpose ofstudy is to determine the role ofsupply chain relationship quality and firm
performance. Examining the role ofinterpersonal, tactical, and Strategic collaboration to
evaluate the performance ofsupply chain network.
Methodology & Design
A quantitative research methodology has been selected to examine the role of supply chain
relationship quality and firm performance. The research design include positivism philosophy,
deducted research approach aligned with quantitative analysis using regression analysis to
determine the impact of variables. A structural survey questionnaire has been design to gather
the data using probabilistic sampling technique. For analysis statistical measuring tool SPSS
is used to analyze and interpret the data in a presentable manner.
Findings
The findings ofstudy has highlight the significant impact ofTrust, Relationship history and
logistics collaboration on supply chain performance. Whereas, Commitment has a positive
but non-significant impact on supply chain performance.
Limitations
Limited access to literature and past studies, Limited timeframe ofthe research, small sample
size, difficulty in data collection and data analyses has been the limitation ofthe study.
Recommendations
The study has potential recommendations to practitioners, researchers, companies, and
research audience to facilitate the research readers in best manner. The study had highlighted
the significance of Trust, Commitment, and Relationship History on Supply Chain
performance. Furthermore, the research implications are worth recommendations for the supply chain professionals and top executives to consider in policy making for competitive
edge and long term success ofthe company
