the impact of perceived USEFULNESS AND EASE OF USE OF CRYPTOCURRENCY ON USER’S BEHAVIOR

Abstract

Purpose The purpose of this research is to find out the behavior of an individual regarding their perception about usefulness and convenience of using that technology. Methodology & Design This study is about quantitative and deductive approach. The sample size was of 300 and the target audiences are the people Karachi, Pakistan, the questions were structed and close-ended. Regression was used to analyze the variables. Findings The findings reveal that two out offour hypotheses were accepted. PUTP shows a positive impact on user behavior because cryptocurrency transfers money is less costly, rapid, and instant. Also, to transfer globally, ciyptocurrency user’s ca instantly transfer money without waiting for several days that too in cost that is equal to free. The other variable that was accepted is PEU which indicates that there is a significant link between user behavior. The behavior ofa user depends upon the convenience and ease learning and using a technology. However, decentralization and security & conti'ol was rejected because it shows no impact on user behavior. Despite the higher risk because of, irreversible transaction as every user is independent and there is no authority involvedwhich could also result in theft andfraudulent, also, there is a high chance of losing keys or software failure but users behavior is not impacting with this. Limitations In the current study, there were many limitations in this research mostly due to the ban on cryptocurrency in Pakistan. Which become the biggest barrier in reaching out the blockchain technology users. Recommendation Cryptocurrency is getting legal at the international level but in Pakistan it is still banned which is quite an alarming situation. As to use cryptocurrencies people are using different mediums which are not secure, and some are scams as well. Instead of banning cryptocurrency, Government of Pakistan should consider the users’ increased behavioral inclination towards cryptocurrency and make policies accordingly