Abstract:
Green manufacturing is a way of fulfilling corporate social responsibility (CSR) and preserving
environmental degradation. Unfortunately, Pakistani manufacturing units are not practicing it
due to multiple reasons. This study focuses on identifying the issues which hinder Pakistani
units from going green and find out determinants that motivate industrial units to adopt green
practices. Our findings can assist managers to develop their future strategy of competitive
advantage and policy makers to frame new industrial rules and regulations for fulfilment of
CSR and preserving the environment.
Results show that corporate environmental ethics, quality of human resource and competitive
advantage are the most significant factors contributing to adopting greener technologies and
practices. On the other hand, the role of government pressure on industrial units do not play a
vital role in motivating industries to change traditional manufacturing towards greener and ecofriendly manufacturing.
