INVESTIGATING THE IMPACTS OF INFORMATION TECHNOLOGY ON WOMEN ENTREPRENEURS IN URBAN AREAS OF ISLAMABAD AND RAWALPINDI

Abstract

Information Technology has been evolving day by day and it brings more facilitation toward the entrepreneurial process. Entrepreneurs play an important role in the development of a country. Information Technologies give women entrepreneurs empowerment and enable their growth and give opportunities of growing beyond the physical boundaries. In developing countries like Pakistan, there is a considerable need of giving women entrepreneurs exposure to the latest trends in technologies. The main reason for this research is to explore the impact of Information Technology on women entrepreneurs in the urban areas of Rawalpindi and Islamabad, Pakistan through Technology Acceptance Model. Based on TAM model four variable were used that influence the women entrepreneurs toward using Information Technology. Variables were ‘Perceived Usefulness’, ‘Perceived Ease of Use’, and ‘Attitude towards using the IT ’and ‘Intention of Using IT. Quantitative approach is adopted and research data collected through an online questionnaire of a sample size of 180 women entrepreneurs which was analysed through SPSS. The analysis included a correlation, reliability, and regression tests. The results exhibit that IT does have a positive impact & benefits women entrepreneurs. Further, it denotes that perceived ease of use would escalate the intention of using IT. Attitude of using IT also affects the intention of women entrepreneurs toward use of IT.